Deviate to Boost Flagging Inspiration.

Isolated Chocolate Bar on a Mirror inside the WrapperThe number 2 task on my to-do-list-today was to write a blog about – writing an attention-grabbing email. Well, in the space of a few minutes it’s slipped down the rankings to Thursday – but at least it is now the first cab of the must-do rank.
Yes, I am a list person.
Sitting in the primo numero uno #1 spot was to spend a quiet five minutes reading bite size chunks of energy boosters. Chock full of motivation, these quotes would do their job by adding massive amounts of performance enhancing oomph to my flagging inspiration.
You see, I’m at my desk staring down the barrel of my first draft. An impressive pile of 50 odd thousand words requiring work, work, and more work. Or, as the softie in me prefers to say – “it just needs tender, loving, care. TLC Stat.”
For many of us, we live by the same unrelenting need. To get the flow of creativity, in the form of babbling conversations, ideas, and “I must write that down now”, out from occupying precious mind space to a semblance of words. Connective stories for others to read, be inspired by, react to, and, if it’s not their cup of tea…to simply discard.
All this, is not that easy. Inspiration, like time, can be a rare commodity.
We all go through “those” days when stringing a sentence together can be as difficult as reading Stephen Hawking’s – A Brief History in Time.
Marketing and Information Age guru, and one of the ultimate good guys who encourages what it is to be remarkable, Seth Godin provided me with the energy boost I needed to refuel, and attack the next block of my rewrite.
Here’s three delicious bite size quotes I found floating around Seth Godin’s Blog – a haven of wisdom, influence, and inspiration.
Enjoy reading, and thank you Seth for the pep talk.

ONE
Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

TWO
So, what’s my best advice?

Build an asset. Large numbers of influential people who read your blog or read your emails or watch your TV show or love your restaurant or or or…

Then, put your idea into a format where it will spread fast. That could be an ebook (a free one) or a pamphlet (a cheap one–the Joy of Jello sold millions and millions of copies at a dollar or less).

Then, if your idea catches on, you can sell the souvenir edition. The book. The thing people keep on their shelf or lend out or get from the library. Books are wonderful (I own too many!) but they’re not necessarily the best vessel for spreading your idea.

And the punchline, of course, is that if you do all these things, you won’t need a publisher. And that’s exactly when a publisher will want you! That’s the sort of author publishers do the best with.

Some of my books have been short… one was under a hundred pages long. It could certainly have been a series of blog posts. And the posts might even have reached more people than the book ultimately did. If my blog posts were counted on the same metrics as bestselling books, every single one would be a New York Times bestseller. Yours too, most likely.

Books don’t sell that many copies.

The goal isn’t always to spread an idea. Sometimes the goal is to make change happen. A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel.

Out of context, a 140 character tweet cannot change someone’s life. A blog post might (I can think of a few that changed the way I think about business and even life). A movie can, but most big movies are inane entertainments designed to

make a lot of money, not change people. But books?

The reason I wrote Linchpin: If you want to change people, you must create enough leverage to encourage the change to happen.

THREE
Books change lives every day. A book takes more than a few minutes to read. A book envelops us, it is relentless in its voice and in its linearity. You start at the beginning and you either ride with the author to the end or you bail. And unlike just about any form of electronic media, you get to read the book at your own pace, absorbing it as you go.

I published a book today. My biggest and most important and most personal and most challenging book. A book that scared me.

It took me ten years to write this book. I’m hoping it changes a few people.

Thanks.

 Written by Magdalena VandenBerg, Author of E-Book Love in the Vines.

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