Dodge Inbox Fatigue. 15 Tips to Write a Knock-Out Email.

inbox fatigueOpenly discussed around the office water cooler, inbox fatigue is no longer just some lame excuse to dodge the staggering amount of emails flooding inboxes on a daily basis.
24/7/365 – emails keep on coming.
Time stands still for no email. That is, unless there is a technical glitch. Even then, the respite is a trick. It’s only a matter of time before a deluge of emails occurs. Next thing we know, we’re backed up with work due to the “system having been down.”
We’re all busy, and trying to do our bit to strive for a little of what the human resource peeps like to call, “work life balance.”
Turning on your computer to find a staggering amount of emails sitting patiently to be, wait for it – deleted or opened can cause an ache in the temporal lobe before you’ve even had the chance to park your butt for the day.
We’ve become very time savvy. And, for many of us the best way to deal with emails is to allow our eyeballs to activate the brain, by sending the following brief message:
1. Scan
2. Delete
3. Keep
We scan to see what emails to delete and keep.
Aside from deleting the obnoxious spam junk, we simply don’t have time to deal with the majority of the other stuff. Because, in that precise moment of time, we’ve decided to close the window of new-in-coming-information opportunity.
By this stage, we’ve made a mental note of what emails to keep. Next step is to prioritize them according to importance.
Bear in mind, even if spared deletion, emails can sit unopened, and unread for hours, days, and even weeks.
There in lies the other dilemma with emails. As if inbox fatigue, and batting for attention isn’t enough, some people actually leave the office! These pesky vacations can last for days, and in some lucky cases weeks. Leaving about as much chance of your email being read, as well, me asking for a side of Brussel Sprouts.
We’re all suffering from a touch of inbox fatigue. And, be honest – who hasn’t done a block highlight to delete a bulk of emails in one go? I’m guilty as charged.
When sitting down to write your next business email, think about emails you deem worthy to open, read, and action. What makes them stand out in a crowd?
Then, put your fingers to work, and create an attention grabbing knock-out email – too good to delete.
All examples (eg) are courtesy of the emails I receive from Daniel Hall. Thank you.
1.  Think – how can I fascinate?
2.  Make it easy – your reader doesn’t like to work.
eg: I recorded it for you but a word of warning it’s coming down.
Monday at midnight. 
3.  Make your Subject Line Tweet Worthy. Relevant, compelling & 140 characters or less.
4.  Keep it simple – stick to one point.
5.  Readers don’t have the attention span to read long chapters.
6.  Fat free – put the words on a diet. Use short words, sentences, and paragraphs.
7.  Write a killer attention grabbing short, try 40-50 characters opening paragraph.
eg: If you missed the webinar yesterday = 37 characters including spacing
8.  Build rapport. You want your reader to like you.
9.  Set the right tone. Think of your email as a one on one conversation.
–  Use contractions – I’m, we’re, you’re
10.  Write concise paragraphs. Be specific.
eg: Many writers have a problem. They are not sure what to write or where to start once they’ve decided on a subject.
11. Use bullet points (concise, specific, and easy to read).
12. What would you like your reader to do? Give them a Call to Action.
eg: If that sounds good to you then check out the replay but hurry because – – -This is coming down Monday at midnight. Click Here to watch!
13. Sign off with your name. Ensure your email signature, or template contains all the relevant contact information.
eg: Magdalena
14. Add a P.S. – share an afterthought – still relevant to your one point.
eg: P.S. I’m sharing the method that huge companies like Disney and Universal have used for decades to create great content here
15. Finally, and if necessary add your “unsubscribe” blurb

PS: This blog was written by me, Magdalena VandenBerg – author of Contemporary Romance E-Book Love in the Vines – the sequel called, Love Entwined, is in the works.

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