Ten Points to use When Writing a Press Release

Writing a press release takes time. Writing a half-way decent one to grab the attention of the word worn deadline weary journalist requires time, thought, a strategy, and a steadfast desire to use a clear and concise format devoid of tempting flowery adjectives.
blank paper text TEN POINTS TO USE WHEN WRITING A PRESS RELEASE
1. Grab Attention
Grab your reader’s attention by writing a compelling motivating headline, summary, and lead paragraph.
You want the reader to read more.
2. What’s the Hook?
Pick a hook, an angle and stick to it.
Don’t dilute your key message with nice to have but not important information.
3. Professional Writing Please
Ensure your release is well written, and free of spelling and grammar mistakes. Many journalists, and media types are professional and well-trained writers, or at least are very savvy with the written and spoken word. Sloppy error riddled writing is destined for file 13, or the delete button.
On that note, don’t forget to double-check your email subject line for spelling mistakes.
4. Keep the Format Simple, Clear and Concise
I often use the format below, and while searching for a company to distribute my releases in the USA I came across the services of PRWeb. They have a brilliant press release guideline, it’s a truly valuable resource containing all you need to know about formatting and writing a press release (download option at end of this post).
Here’s a brief overview of the PRWeb format guidelines to use when writing a press release:
**Headline

A short attention grabbing snapshot of the information to be conveyed. It should capture the reader’s attention and inspire them to continue reading.
A headline is not the place for a sales pitch or advertisement.
Contains keywords people are likely to use when conducting an online search.
When writing your headline take note of its length. Search engines have specific headline limits of what they will display.
Please use Title Case – Not Caps. No one likes to be yelled at.
**Summary
The summary generally follows the headline, and is a short snapshot of the information contained within the release. This is a good time and place to mention you, and or your company.
**Dateline and Lead Paragraph
The dateline runs before the lead paragraph, and identifies the city, state, day, month and year the release was generated.
The lead paragraph focuses on the key message told in a clear and concise tone. It must grab the reader’s attention and at the very least answer the six questions they will ask of Who, What, Where, When, Why, and How.
**Body Copy
This is your time to tell your story in an interesting, neutral and objective way. Keep in mind you are writing a press release, and not an advertisement or sales pitch.
**Boilerplate Statement
Defined as “A unit of writing to be used over and over again without change” the boilerplate statement follows the body copy and could incorporate an “About You” or “About Your Company” statement.
It should also include the important people, services, or details outlined in the release.
**Contact Information
Now you’ve got the reader’s attention of the media make sure they can contact you in more than one way. Include your full name, company name, website address, phone number, and email address (this is the only place to add your email address).
5.  Use Short Paragraphs
Ideally try to keep your paragraphs short and sassy in length.
As a rule of thumb PR Web recommends limiting each paragraph to three to four lines. 
6.  Press Release Length

My rule of thumb is to keep my press releases contained to one page.
PR Web suggests sticking to the standard length of 300 to 800 words.
7. Make sure your release is informative, relevant, and timely
Your release should contain information that is interesting enough to be reported on. There’s a host of reason why you should write, and distribute a press release….whatever you do resist the urge of writing a release for the sake of writing a release!
Has your book rocketed up the best-seller list?
Have you been awarded a prestigious writing prize?
Have you written multiple best seller e-books?
Is the subject relevant, timely, and of interest to readers?
Is this your first e-book, or are you introducing a new product or service?
8.  Invest Time in Building Your Media List
Invest time to build and target your media list to ensure your release lands in front of people interested in receiving the news you have to share.
9.  Target Your Message
A finance editor most likely won’t have the time, need or desire to open, let alone read a press release on the latest romance e-book you’ve written. A Life Style Editor, an avid blogger of romance e-books, or a weekly woman’s magazine will be far more interested.
After, and only after you’ve sent your release to the media if its appropriate post your release on your own social media sites.
10.  Follow Up
If you’ve targeted your media list don’t be afraid to make a follow-up call, or send an email to the relevant journalist/person to gauge their interest, and hopefully you’ll then have the opportunity to give a more detailed pitch.
What’s the worst that can happen? You get a “sorry it’s not for us” response, but at least you’ve established a contact to pitch other story ideas you many have.

Content makes up the daily dose of the news, stories, and material we listen to, watch, and read. People and events create the content media use to write, produce, voice, edit, and publish their stories.
It’s the media’s job to report on news relevant to their audience.
A well written and formatted press release is a tried and true way of hooking the media’s attention, and supplementing their diet with juicy newsworthy content.
While working in PR and Marketing for Cirque du Soleil writing press releases was an integral part of my job, as was the distribution, and having access to people with the right contacts to secure media coverage. Whether you are working for a big company, or are like me – a one person indie writer, editor, and publisher – the same principles apply when writing and distributing press releases.
Without the right contacts to distribute my press releases announcing the release of my two e-books, Minnie Moo The Extraordinary Adventures of an Ordinary Cat, and Love in the Vines, in the States I called in the experts.
After an extensive online search I decided to use a news release company called PRWeb. Unfortunately this isn’t a freebie service, and thankfully I was happy with their cost structure, reach, results, and reporting. I highly recommend reading The PRWEB Writing Great Online News Release – it’s a superb guideline and tool to use.

Author’s Note: Excerpts from  The PRWEB Writing Great Online News Release have been used in this blog.

First Draft Edit. Five Things to Ponder.

A worn down building in Mexico sporting a "For Rent" notice in spanish.Oh, the joys of reading through the first draft of your next book.
It’s a little like looking through a dilapidated old fixer upper of a house, then laying out your hard-earned dosh (that’s kiwi speak for dollars) to buy it, before kissing goodbye the next chunk of your life to the mistress of renovations.
Despite some seriously cringe-worthy moments of “did I really write that” – the first draft of my NaNoWriMo inspired “Love Entwined” is not what I would call truly awful. But, there is no denying, it is definitely in need of a truck load of love and attention.
That’s my way of saying it needs work. And lots of it.
Turning the pages, I find myself thinking…“well, the bones of the story is there – yep at least it’s got good bones.”
How many times have you heard a designer, architect or a “move that bus” TV guy talk about the good bones theory? For some reason, if a house, castle, shed, or whatever else is left standing, isn’t derelict and destined for doomsville, it’s all down to its “good bones.”
With that theory in mind, there is hope for my first draft.
It doesn’t need to be knocked down, totally demolished, and rebuilt into a fantastically spectacular book. Rather, it’s crying out for a good old-fashioned dose of lots of hard out editing work.
With careful and constructive renovations, along with what I hope could only be termed creative flair, the good bones will get meat on them while morphing into a story worth telling. And worthy of my reader’s valuable outlay and time.
Along with the never ending search for spelling mistakes, here’s a list of the top five things I’m paying particular attention to while reading/editing my way through the first draft of Love Entwined.

  1. The Characters. Their development, and the cultivation of their personalities and roles, along with their introduction into the story.
  2. Two timing adjectives. To quote The View Outside blog “they don’t need to travel around in pairs.”
  3. Stripping and peeling back the scenes and dialogue to get to the heart of the matter. That’s a nice way of saying “less is more.” Cut, slash, and toss out what’s not needed.
  4. Emotional connection. Does the emotion and tension resonate and strike a chord without going overboard and sounding too cheesy?
  5. Pace. Is the story crawling along at a snail’s pace, or is it sprinting faster than Usain Bolt blitz’s the 100m?

Magdalena’s e-book Love in the Vines is now available on Amazon Kindle. Love Entwined is the sequel, and is due out early-mid 2013.
Love in the Vines
is a contemporary romance novel set in the intoxicating world of wine and food. Food, wine, love and betrayal. Like wine, love begins in the vines. Betrayal begins in the heart of a marriage.

 

My Weekend Essentials

Here’s a few of my fave weekend must-haves. Note, these are in no particular order. What are yours?

weekend essentials 2Are you looking for a relaxing e-read set in the intoxicating world of wine and food? Try my new e-book LOVE IN THE VINES it’s out now on Amazon Kindle.

Food, wine, love and betrayal. Like wine, love begins in the vines. Betrayal begins in the heart of a marriage. Love in the Vines is a contemporary romance novel best enjoyed with a glass of wine.

LOVE IN THE VINES “a fast-moving, sexy story. You will enjoy reading it. You’ll be asking for a sequel!” 4* Amazon Review

Building Characters we like, love, loathe, and detest.

man textAbout a year ago, I began a long lasting relationship with my keyboard. Before I locked myself in a room for days on end, I debated over whether to go back to school to learn what it takes, and means to be a writer. Or, to dive head first into the deep-end of the word pool, and to well, start writing.
Being a bit of a doer, I reasoned I’d be happier, and would learn more by getting stuck in and doing.
Choosing the latter, I’ve shown up every day to write my blogs, and e-books. Note here, I’m not counting as writing facebook posts as legit writing! So far the word count is shooting into the 150,000 stratosphere – admittedly I’m probably the only one impressed by this….
By diving write in (yes, that was intentional!) I’ve been busy writing. LOVE IN THE VINES my first contemporary romance has been written, published, and is available in all e-book formats. And, thanks to the inspirational NaNoWriMo challenge of writing 50,000 words in 30 days during the month of November, the first draft of Love Entwined, the sequel to Love in the Vines, has been written.
At this stage I’m a one stop shop – writer, indie publisher, marketer, distributor, PR person, web designer, social media specialist, blogger, cat lady in training, runner, and wine drinker. Everything I didn’t know, and needed to know is only ever a click away. I’m constantly blown away by the amount of online information available – the wealth and depth of it is staggering, and mostly free.
Of late, I’ve been researching about character development, as no matter what genre you’re writing, building credible believable characters is the lifeblood of fiction.
I want to learn tips, and tools to dig deeper and get my hand dirty to create, and nurture the characters I write.

  • What can I do as a writer to invest more into the DNA of my characters?
  • How can I dig deeper to really get to know them, as well as I know myself?
  • What is at the heart of their emotional, physical, mental, spiritual, quirks, likes, and dislikes?
  • What drives their passions?
  • What is it about them that makes them unique, and memorable? Is it the way they walk, their habits, or silence…
  • What’s the twitter sound bite you would use to describe one of your characters? Remember – there’s a 140 character limit!
  • And, the probing goes on, until I guess I have a character dossier that tells me more than the questions found on a consensus form.
  • Unveiling their strengths, flaws, weaknesses, mistakes, sorrow, joy, motives and manipulations builds them into characters to like, love, loathe, detest, or feel only pity and indifference.

There are loads of websites offering all sorts of character writing advice. Completing a character chart is just one of the tools I’ve found useful – for an example, click this Character Chart
Another, is a website called homework tips – this posting on how to write a Character Analysis is loaded with fabulous pointers.
If you already know all this stuff, and are looking for a refresher both are worthwhile reads.

If you have any helpful character tips you’d like to share, please let us know in the comments below.

Love in the Vines Cover Master 72Here’s a snap shot of the characters I created for Love in the Vines – Food, wine, love and betrayal. Like wine, love begins in the vines. Betrayal begins in the heart of a marriage.

Carla
Married her childhood sweetheart and now stays at home and raise her two children. Bored by domestic routine, Carla is determined to return to work. Serendipity knocked, and the door to a job at a local prestigious winery opened. Her life as she once knew it soon drained like an empty wine glass. Only to be refilled by the irresistible lure of the man with the green eyes.
“Now feeling like a full time appliance, it was plug me in and I’ll do it, with one day repeating into the next.”
“Pardon the pun, you’ve brought me out of my shell. Consider me a lover… of oysters.”
“Time stands still for no one let alone a woman in the……”

The Husband
Happily married to Carla and considered by all to be a loving son, and the perfect husband and father. Handsome, and happy-go-lucky, he is an “easy to please” guy, and is incredibly proud of his family. He’s the guy everyone likes to love. Yet, underneath his kind-hearted demeanor is a calculating man who doesn’t suffer fools.
“If anyone catches you drinking before work, they’ll assume you’ve got a problem!”
“The phone felt like it was burning in my hand.”

Matt – The Winemaker (Vintner)
A former hard-to-please advertising agency executive, who has since turned his back on the corporate world in pursuit of his true passion. Now an award-winning, gifted winemaker, his moodiness and arrogance is despised by some, and works like a magnetic pull on others. He likes nothing more than to complain about his workload, and is unable to function without his morning coffee. Some would say, he’s obsessive about coffee.
“I’m the first to admit I’m a difficult self-centred bastard who squirms at the mention of being a team player.”
“Matt, go to France and our marriage is over.”
“This is where the magic happens, like great wine love begins in the vines.”

Frankie
Carla’s boss, and has worked at the winery for a number of years. Bright, stylish, and a hard worker she is highly attuned to everything that goes on around her. Frankie will stand in the way of anyone who tries to cross her. The one person she despises the most is Matt. Frankie is not married, but has a boyfriend.
“Sorry, I feel like we’ve just interrupted a moment…”
“…..If she thinks I’m going to buy that story……it’s so riddled with holes you can see right through it.”
“Maybe I’ll wade right into their murky waters and do a little fishing for trouble.”
“Oh God I’m doing this, because I hate being lied to.”

Ten Things I now know as a Newbie E-Book Writer.

I still consider myself to be a certified newbie.
Before I started writing in earnest, there would always be some sort of drama and dialogue going on inside my head. Now, some might say, I have a problem and need to visit the brainy peeps in white coats. But, really it’s just my imagination at play.
Transforming the scenario’s inside my head into stories, and ultimately publishing them as e-books requires more than the “ten things I now know” written below (hello that’s an unintentional rhyme). They are however, ten steps in the right direction.
Please note – if you are looking for a meaty how-to-e-publish post, I’m afraid this post will disappoint. It’s my intention to blog more on this, and e-book marketing in the near future. 
1.  Commit
Make a commitment to write with the intention of publishing an e-book. Commit to wearing more than a writer’s hat. At some stage, and sometimes all at once, you’ll be wearing a marketing, publishing, and a therapy hat. 
2.  Show Up
If you don’t show up to write, not a single word will get written. All you’ll have is a blank screen, or page. Time, focus, and words strung together into creative sentences, are a few of the necessary ingredients of writing. Make, and schedule time to write.
3.  Go with the Flow
As a runner, for me writing is a lot like pounding the pavement. Not one day is the same. Some days I feel like I can run for miles, while the next…my legs feel like I’m lugging around blocks of of concrete. With writing, one day you’re on a creative roll, the next your river of words has dried up to a mere trickle….Frustrating? Definitely. I’m learning, to go with the flow. If you’ll pardon the pun.
4.  Be a Sponge
Soak up as much information from others about writing, and the world of e-book publishing. Follow related blogs, befriend google and ask questions, join forums and groups – Amazon and Goodreads, a great place to start. Take webinars – online seminars cover a load of subjects from publishing on blogging, Kindle, e-book marketing and PR, success stories…they’re free, and jam-packed with juicy relevant information.
5.  Don’t be Afraid
Whether your brazen, über confident, or super shy, you’re going to need bucket loads of courage. To write, e-publish, read reviews, find your readers, navigate your way around the marketing, and dealing with angst and uncertainty. All require a badge of courage, and a willingness to venture into the soon-to-be-known territory
6.  Establish your name
As a newbie author you probably count your Mum, and a couple of good friends as die-hard loyal readers. I know I do. Expanding your reach beyond that precious three, requires a plan to find readers who, over time will like, love, and trust you enough to buy your books, and share the book love with their friends and family. Establishing your writing name/brand is an essential part of the marketing plan.   
7.  Marketing

Writing with the intention of selling requires at the very least, the backbone of a marketing plan. Step one, know from the onset who you perceive your readers are. Step two, know where to find your readers. A healthy mix of digital, with a little traditional marketing is needed to get your name established, readers, and sales. Without going into too much detail – to build a marketing foundation the must do/have basics are:

  • Blog. Create a blog relevant to establish your identity and what it is you want to be known and recognized for. Whatever you do, have a contact me page.
  • Website. At this risk of sounding like an old fashioned fuddy duddy – in this day and age if you’re not online, well let’s just say you risk extinction. Having a digital presence is crucial if you want to have a ounce of e-publishing success. For the budget conscious, like me, my free wordpress blog site doubles up as my website. And I love it.
  • Social Media. Its social, and its media. Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr connects you with like minded people who are interested in what you do. It’s a platform to interact.
  • PR. Public Relations interacts with social media, your blog, and or website. In fact, they all interact. But, a good old fashioned press release to announce your book, what it’s about, who the market is, how and where readers can buy it from, the price and why people should buy your book is like a one stop shop of information for media, and potential readers.
  • Elevator Pitch. A long lost friend stops you in the street and asks you, ‘so, what are you doing now?’ What’s your 15, ok maybe stretch it out to 30 seconds summary of what you do? By the time it takes you to ride the elevator from the ground to the penthouse suite, is all the time you need to sell yourself, and your book.
  • Be Consistent. Just like you show up for writing, be regular and consistent with your marketing. The key is consistency with relevant and engaging content. It’s not all about sales, don’t be afraid to mix a little sales with social. People want to get to know, like, love and trust you.

8. Accept Not all Reviews will be 5*****
Develop a thick skin. No matter what, getting and reading a review is a daunting task. One, I’ll never quite get used to. The way I survive reading a review and minimizing the possibility of a bad one completely ruining my day, is to allow myself only a couple of hours to think about it. Tops. Then, I have to let it go.
My policy. Focus on the positive, and respect your reviewer’s opinion. If you don’t like what you read, don’t even think about stepping into the boxing ring and going glove to glove with the reviewer. Sure, it’s tempting, but I believe, everyone is entitled to their own opinion. Same applies if you get a great review. If you turn around and laud the reviewer with adulation, and praise, you no longer have an honest review.
Whether the review is good, or just plain ugly and brutal, try taking something positive from it. It’s easier said than done. One reader gave my book a 1* rating, and didn’t back it up with a review. Where’s the positive in that I asked? Well, after digging around, I found out the reader wasn’t in my target age group, and more than likely was never going to enjoy my story.
As hard as it is sometimes, I always appreciate the time and effort it has taken the reviewer to read your book, and write and post a review.
9.  Believe
For many self belief is the biggest hurdle. At times I’m plagued with self doubt, and throughout my day I can be heard muttering sound bites of encouragement. ‘Back Yourself’ has become a personal favorite. As Jack Canfield once said “tell people you’re a writer when you think you are.” I now tell peeps I’m a writer. And yes, I believe it too.
10.  Reality Check and Luck
This is a goodie. How do you measure success? By achieving your own goals? Showing up? Sales? Or….is it the little things you achieve, and learning from and surviving the failures, disappointments, dark days, mistakes, crankiness, writers block…that ultimately point us in the direction of “being successful.”
Writing with the intention of selling your book is a magic combo of content, marketing, luck, and giving people what they want at the right time.
Timing is everything. Whether it’s an overnight runaway #1 best seller, or it takes you a few months, or years. Rome wasn’t built in a day, neither will your writing career. Either way…believe, believe, believe in you.

Magdalena has recently written a contemporary romance e-book, Love in the Vines. Food, wine, love and betrayal. Like wine, love begins in the vines. Betrayal begins in the heart of a marriage.
Her first e-book was an mage to her cat, Minnie Moo….Minnie Moo The Extraordinary Adventures of an Ordinary Cat.
Both e-books are available to buy on Amazon.
Having successfully completed NANOWRIMO writing 50,000 words in 30 days (the month of November), Magdalena is currently working on the sequel to Love in the Vines – Love Entwined.
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NaNoWriMo. Winner. 53130 Words.

I’m as proud as punch.
I can’t remember the last time I won a certificate. Maybe back in the 70’s when I managed to swim an entire length of the pool without stopping, or drowning.
This time I didn’t get wet.
Only my head hurt at times from the uphill slog of finding the right words at the right time, and the brick walls I smashed into, at the 7000, and 25,000 word mark.
The other day I admitted openly to being a NaNoWriMo first-timer. I just dived on in, without knowing what I was doing. The website, frequent emails, blogs, and the motivation from the regional chapter provided regularly fun, bite size, I’d even say, snazzy, energizing boosters throughout the course of the month.
The NaNoWriMo team has a delicious knack of making you (the writer) feel terrific. I donated a few $$$, and my profile pic was decorated with a shiny golden halo. The “pep talks” encouraged and motivated.
I’m only sad, I wasn’t able to join the Taupo/Hawke’s Bay Regional Write-In.
NaNoWriMo kept me focused, and set a writing goal to achieve. Being just that teeny tiny bit competitive, there was no way I wasn’t going to reach it.
I know have the first draft of LOVE ENTWINED –  a sequel to my first contemporary romance e-book LOVE IN THE VINES.
During NaNoWriMo editing was left by the way-side. Now comes the grittiness – reworking, rewriting, and hours upon hours of editing.
A heartfelt thanks to the NaNoWriMo team and writers around the world.
To all NaNoWriMo’s – Cheers!

NaNoWriMo. Say What?


About a month ago I was tweeting away when a mangled unusual word caught my eye. NaNoWriMo. Being always the last to know about most things, I wasn’t surprised by the fact I had absolutely no idea what it meant.
As you probably know the twitter feed moves at a gazillion miles per hour, and if you don’t speed read the 140 characters, or quickly move to favorite your well, favorite tweet, it’s lost in the endless scroll of Twitter soundbites.
Patience, and effort is required to search for the “I blinked and I missed it” tweets that no matter what, you just have to read.
So I spent the next five minutes finding that 70’s disco crossed with someone who might drink out of a brown paper bag sounding word.
This twitter follower of mine had just signed up for National November Writers Month, and was freaking out at the monumental task of climbing the 50,000 word mountain.
50,000 words to be written during the month of November.
1,667 words per day for thirty days straight.
I googled NaNoWriMo. And without thinking it through I signed up too. (Got to love a rhyme).
Doing it backwards as I do, I then began to read the site. Now, it was my turn to freak out. 50,000 words in one month, 30 days. Oh boy.
Apparently though, I could take comfort in the fact that hundreds and thousands of writers from around the world are NaNoWriMo’s – at least I would only be “virtually” alone.
I quickly scrolled down to the “Tips to get from 0K to 50,000k” – and I visibly relaxed at the first line of Point #1 – “It’s ok to not know what you’re doing.” I felt like I was home.
The site offers all kinds of motivating, inspirational and practical stuff to achieve the 50,000 word goal. I was impressed to learn NaNoWriMo is run by the Office of Letters and Light. Really, I had no idea what that meant, other than thinking it was possibly where the highest order of Trekkies gathered.
Now, I know they are a non profit charity, and believe in “Ambitious Acts of the Imagination.” Cool.
I’m stoked my small donation contributes to this… “When you donate to the Office of Letters and Light, you help bring free creative writing programs to nearly 350,000 kids and adults in approximately 100 countries, 2,000 classrooms, 200 libraries, and 500 NaNoWriMo regions every year.”
Our region of NaNoWriMo’s had a catch up yesterday at a local book store. Unfortunately I couldn’t make it, and was disappointed not to get to know other WriMo’s. From the stats, it looks like our region – New Zealand Taupo and Hawke’s Bay has 69 members, and today we’ve collectively written about 400,000 words.
I’m proud to say, I’ve contributed 35,500 of them. 12 days to go. 14,500 words remaining to finish the first draft of my Love in the Vines sequel.
I’m so close, I can already see my ending. Let’s see if I detour along the way.
The hardest thing about being a WriMo? Resisting the urge to edit. It’s driving me crazy.
If you like to write, or always wanted to have a go at writing, and haven’t heard of NaNoWriMo – go to their website and check it out.
I’m loving the challenge of writing 50,000 words in one month. Sure, there is a deadline looming, but it’s not so daunting knowing thousands of others have hit the wall too, and are working through the pain to type and write their way to the finishing line.

Book Reviews. Scary or Not?

I can tell you straight off the bat, I’m one of those authors who can’t feign nonchalance at receiving book reviews.
First of all I’m immensely appreciative of readers who give their valuable time to read my books. Time is a rare commodity, and considered a luxury for most. Writing a review requires a whole other level of extra time, thought, and effort. And for that, I feel readers and reviewers are all deserving of 5 shining gold stars.
Even those who write and post the dreaded one or two star reviews. Good, or bad the feedback is at times hard to swallow, but it’s always invaluable.
I’ve got to admit getting a review scares the pants off me! My heartbeat races, I don’t breathe while reading it, and if it’s bad, my mood will dive faster than the Dow Jones on a brutal trading day.
In my mind, I can rationalize reviews as a reader’s personal, and informed opinion. I read and write reviews too. I respect that. In my heart however, I’m a sensitive softie who is s still coming to grips with the obvious fact that once the publish button is hit. It’s published. End of.
Ah well, one thing I’m sure of is I’ll never feign nonchalance, I’ll always be grateful to those who read my books. Reviews are like receiving an unexpected bonus. Like getting an extra scoop of ice-cream when you didn’t ask for it.
Here’s my latest LOVE IN THE VINES 4**** Book Review – this one was like getting the ice-cream, and the cherry on top.


“Affairsville” 4**** Amazon Review of LOVE IN THE VINES
Carla is bored with her marriage. Looking for something to do during the day – her husband is at work and her children are at school -she takes a job as a clerk at a local winery.
Mat is the vintner. Divorced, introverted, fascinated by his wine, he seldom pays attention to other people, but, on Carla’s first day at work, attraction is immediate; sparks fly between them.
The reader knows what will happen next! We watch as Carla takes each step, first baby steps, then larger ones, on the road to what she calls “Affairsville.” A novice at adultery, she makes “rookie mistakes,” and her husband begins to suspect that something is amiss.
Love in the Vines chronicles the all too familiar story of a woman who seeks excitement outside of her marriage, the feelings she has, the compromises she makes, the rationalizations she concocts to explain and to justify her behavior.
We wonder how far Carla will go and whether she will actually reach Affairsville. Will Mat continue to pursue Carla; will he tire of the chase; or will he go off-course when he meets her husband? We wonder whether her husband will see through Carla’s stories, and how he will react if he does. Will this a fling, or something more?
The story captures your attention in the beginning, and you won’t want to stop reading. It is a fast-moving, sexy story. You will enjoy reading it, and you’ll be asking for a sequel!

Book Review. The Reunion by David Burnett.

THE REUNION
By David Burnett
Genre: Romance

The Reunion is a complicated love story between Michael and Allison who after years of marriage still love and adore each other. But unresolved issues from their past threaten to destroy their life together.
This Reunion poses the question, is true love enough to conquer personal insecurities, desires, and good and bad choices made?
Once a vivacious, outgoing, popular, and talented artist and runner, Michael chose to follow in his father’s footsteps becoming a successful, yet rather staid and dull Estate Lawyer. Now he works for clients he doesn’t necessarily like, jogs around the neighborhood, and can’t remember the last time he’s picked up his sketchpad.
Married for twenty-seven years to Allison, he has become everything she wants him to be. A partner in well established aw firm. Respected in the community, a good husband and provider to their strong-willed daughter Alicia. Much to Allison’s relief Michael’s art ambition dwindled to nothing.
Alicia thinks her Mom, is so tightly bound by her own rules and insistence at keeping them, she has bestowed her the nickname, St Allison. Control is an issue for Allison, and her teaching vocation demonstrates her need to keep everything under her reign.
Allison’s life operates according to the rules she has written for her and her family. Add to this, her need to conform to what she thinks society expects from her, and her strong Catholic faith. Pursuing passions, or living life to its full potential, are to Allison, just frivolous notions.
A letter arrives inviting them to attend Michael’s high school reunion. Allison is all in favor of going. Michael is reluctant to reconnect with people he hasn’t seen for twenty or so years. Allison’s powers of persuasion work, and they go.
The theme for the reunion is “Turn Back the Clock,” and as Michael’s old school pals, in particular Linda, recount the stories, a picture of a younger Michael emerges. He was fun, mischievous, popular, and a talented artist. A far cry from the self-described dull lawyer he has become.
A few days after the reunion Allison leaves to take her students on their annual week long Literary Tour. On the morning of her departure, Michael drops Allison off at school. While waving the bus off, he bumps into an old college friend, Stephanie. A keen runner, she is still in great shape, vivacious, and now an ambitious lawyer who has not forgotten the man who had years ago broken her heart.
Incidentally, Stephanie is married to Bill, a teacher at Allison’s school.
Inspired by the confidence of his old school friends, Michael decides to “pick up his sketch pad” again and rediscover his artistic talent. Stephanie, once his running arch rival convinces him to lace up his running shoes again.
Allison is aghast as to the changes her husband is making. After all what will the partners at the law firm think?
An opportunity arises for Michael to apply to attend Art School for one month in New York. Much to the horror of Allison, he applies and is accepted. As Michael rekindles his love of art and running, Allison shuns any real interest in supporting her husband.
Deep seeded insecurities drive Allison to the point of hurting those she loves the most. Her own frailties and lack of trust become her own worst enemies.
With her husband busy with his work, the gym or in his art studio. Allison immerses herself in work, and decides to attend a work conference. Held an eight-hour drive away from home, another teacher accompanies her for this life changing road trip.
I enjoyed The Reunion, in particular Michael’s character. He had the courage to rediscover his passion, and to live life. On the other hand, his wife was to a point his “wet blanket” letting her insecurities, high morals, and need to remain in control, almost threaten to destroy everything she holds so dear.
Allison had it all, but never seemed to be happy.
I found Bill and Stephanie to be totally deserving of each other. Bill is only motivated by self-interest, and his actions, in particular his anger outburst are totally reprehensible.
Set in the South, The Reunion reflects the intricacies’ and personality of the region.
The Reunion is more than a complicated love story. Readers will enjoy the journey into the artistic world, and the discovery of some of England’s most magnificent historic landmarks.

 

For the love of Chardonnay.

Wine, one sip of this will bathe the drooping spirits in delight beyond the bliss of dreams. Be wise and taste.”
~ John Milton (1608-74)

Another fantastic weekend is on our doorstep. And if you are anything like me, it’s a great time to relax and unwind while enjoying a glass or two of your favorite wine.
Carla, our LOVE IN THE VINES Leading Lady likes nothing better than to drink a cool glass of Chardonnay.

Here’s an excerpt from Love in the Vines, Chapter 10, Chardonnay and Oysters where we discover Carla’s Chardonnay crush.

…..Studying the wine list, Matt was earnestly deliberately over the choices. I overhead you talking with the girls at work about your love affair with Chardonnay. They’ve got a number of great one’s listed here. How about we start with my Chardonnay?’ Chuckling he added, ‘even if it means that I’ll have to buy one of my own wines at restaurant prices! Then, for comparison we can move on to a French Chardonnay. I see they have a couple of beautiful delicate Pouilly-Fuissé (Pu-Yee Fwee-Say) wines here from Southern Burgundy. These are made entirely from Chardonnay fruit and they will be amazing to drink.’

Never one to miss an opportunity to drink a Chardonnay, I told Matt how my relationship with this wine dated back a few years. ‘For every great one I’ve had the pleasure to drink, I’ve also suffered through my fair share of this wine masquerading as a paint stripper.

End.

So, paint-strippers aside, here’s a few reasons why Carla loves nothing more than chilling on a Saturday afternoon with a cool, crisp glass of Chardonnay.

  • Zing! Aroma’s of pink grapefruit, citrus blossom, and nectarine complement the sharp contrast of spicy lemon and green apple.
  • The surprise of a lingering hint of hazelnut.
  • While some Chardonnays pack a big, bold and buttery punch. Carla prefers her’s understated; rich and buttery with a hint of oak.
  • The exotic French Connection. The birthplace of Chardonnay is Burgundy in France.
  • Back in 2008 when Chardonnay sales slumped in Britain, blame the Bridget Jones Effect
  • Or, as this blogger laments: Did Kath and Kim kill Chardonnay?
  • Either way, Carla defied trends, a bottle or two of “Chardie” always was top of her weekly shopping list.

Love in the Vines is a contemporary romance e-book set in the intoxicating world of wine and food. Out Now $2.99 on Amazon Kindle.
Food, wine, love and betrayal. Like wine, love begins in the vines.
Betrayal begins in the heart of a marriage.