I still consider myself to be a certified newbie.
Before I started writing in earnest, there would always be some sort of drama and dialogue going on inside my head. Now, some might say, I have a problem and need to visit the brainy peeps in white coats. But, really it’s just my imagination at play.
Transforming the scenario’s inside my head into stories, and ultimately publishing them as e-books requires more than the “ten things I now know” written below (hello that’s an unintentional rhyme). They are however, ten steps in the right direction.
Please note – if you are looking for a meaty how-to-e-publish post, I’m afraid this post will disappoint. It’s my intention to blog more on this, and e-book marketing in the near future.
Make a commitment to write with the intention of publishing an e-book. Commit to wearing more than a writer’s hat. At some stage, and sometimes all at once, you’ll be wearing a marketing, publishing, and a therapy hat.
2. Show Up
If you don’t show up to write, not a single word will get written. All you’ll have is a blank screen, or page. Time, focus, and words strung together into creative sentences, are a few of the necessary ingredients of writing. Make, and schedule time to write.
3. Go with the Flow
As a runner, for me writing is a lot like pounding the pavement. Not one day is the same. Some days I feel like I can run for miles, while the next…my legs feel like I’m lugging around blocks of of concrete. With writing, one day you’re on a creative roll, the next your river of words has dried up to a mere trickle….Frustrating? Definitely. I’m learning, to go with the flow. If you’ll pardon the pun.
4. Be a Sponge
Soak up as much information from others about writing, and the world of e-book publishing. Follow related blogs, befriend google and ask questions, join forums and groups – Amazon and Goodreads, a great place to start. Take webinars – online seminars cover a load of subjects from publishing on blogging, Kindle, e-book marketing and PR, success stories…they’re free, and jam-packed with juicy relevant information.
5. Don’t be Afraid
Whether your brazen, über confident, or super shy, you’re going to need bucket loads of courage. To write, e-publish, read reviews, find your readers, navigate your way around the marketing, and dealing with angst and uncertainty. All require a badge of courage, and a willingness to venture into the soon-to-be-known territory
6. Establish your name
As a newbie author you probably count your Mum, and a couple of good friends as die-hard loyal readers. I know I do. Expanding your reach beyond that precious three, requires a plan to find readers who, over time will like, love, and trust you enough to buy your books, and share the book love with their friends and family. Establishing your writing name/brand is an essential part of the marketing plan.
Writing with the intention of selling requires at the very least, the backbone of a marketing plan. Step one, know from the onset who you perceive your readers are. Step two, know where to find your readers. A healthy mix of digital, with a little traditional marketing is needed to get your name established, readers, and sales. Without going into too much detail – to build a marketing foundation the must do/have basics are:
- Blog. Create a blog relevant to establish your identity and what it is you want to be known and recognized for. Whatever you do, have a contact me page.
- Website. At this risk of sounding like an old fashioned fuddy duddy – in this day and age if you’re not online, well let’s just say you risk extinction. Having a digital presence is crucial if you want to have a ounce of e-publishing success. For the budget conscious, like me, my free wordpress blog site doubles up as my website. And I love it.
- Social Media. Its social, and its media. Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr connects you with like minded people who are interested in what you do. It’s a platform to interact.
- PR. Public Relations interacts with social media, your blog, and or website. In fact, they all interact. But, a good old fashioned press release to announce your book, what it’s about, who the market is, how and where readers can buy it from, the price and why people should buy your book is like a one stop shop of information for media, and potential readers.
- Elevator Pitch. A long lost friend stops you in the street and asks you, ‘so, what are you doing now?’ What’s your 15, ok maybe stretch it out to 30 seconds summary of what you do? By the time it takes you to ride the elevator from the ground to the penthouse suite, is all the time you need to sell yourself, and your book.
- Be Consistent. Just like you show up for writing, be regular and consistent with your marketing. The key is consistency with relevant and engaging content. It’s not all about sales, don’t be afraid to mix a little sales with social. People want to get to know, like, love and trust you.
8. Accept Not all Reviews will be 5*****
Develop a thick skin. No matter what, getting and reading a review is a daunting task. One, I’ll never quite get used to. The way I survive reading a review and minimizing the possibility of a bad one completely ruining my day, is to allow myself only a couple of hours to think about it. Tops. Then, I have to let it go.
My policy. Focus on the positive, and respect your reviewer’s opinion. If you don’t like what you read, don’t even think about stepping into the boxing ring and going glove to glove with the reviewer. Sure, it’s tempting, but I believe, everyone is entitled to their own opinion. Same applies if you get a great review. If you turn around and laud the reviewer with adulation, and praise, you no longer have an honest review.
Whether the review is good, or just plain ugly and brutal, try taking something positive from it. It’s easier said than done. One reader gave my book a 1* rating, and didn’t back it up with a review. Where’s the positive in that I asked? Well, after digging around, I found out the reader wasn’t in my target age group, and more than likely was never going to enjoy my story.
As hard as it is sometimes, I always appreciate the time and effort it has taken the reviewer to read your book, and write and post a review.
For many self belief is the biggest hurdle. At times I’m plagued with self doubt, and throughout my day I can be heard muttering sound bites of encouragement. ‘Back Yourself’ has become a personal favorite. As Jack Canfield once said “tell people you’re a writer when you think you are.” I now tell peeps I’m a writer. And yes, I believe it too.
10. Reality Check and Luck
This is a goodie. How do you measure success? By achieving your own goals? Showing up? Sales? Or….is it the little things you achieve, and learning from and surviving the failures, disappointments, dark days, mistakes, crankiness, writers block…that ultimately point us in the direction of “being successful.”
Writing with the intention of selling your book is a magic combo of content, marketing, luck, and giving people what they want at the right time.
Timing is everything. Whether it’s an overnight runaway #1 best seller, or it takes you a few months, or years. Rome wasn’t built in a day, neither will your writing career. Either way…believe, believe, believe in you.
Magdalena has recently written a contemporary romance e-book, Love in the Vines. Food, wine, love and betrayal. Like wine, love begins in the vines. Betrayal begins in the heart of a marriage.
Her first e-book was an mage to her cat, Minnie Moo….Minnie Moo The Extraordinary Adventures of an Ordinary Cat.
Both e-books are available to buy on Amazon.
Having successfully completed NANOWRIMO writing 50,000 words in 30 days (the month of November), Magdalena is currently working on the sequel to Love in the Vines – Love Entwined.
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