Love & Wet Sloppy Kisses

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dogs 2013

Minnie Moo. Scaredy or Scary Cat?

Happy Halloween! My cat, Minnie Moo. The eyes are his. Really? Nope 🙂

Do a Webinar.

Webinars have helped my ideas to grow. Fact.

Having recently completed my first semester at the E-Book University with the writing and publishing of Minnie Moo The Extraordinary Adventures of an Ordinary Cat – it’s time to share the love. Credit needs to be given to the sources who inspired and motivated me into a state of self belief – I too could become a writer and even better, a published author.

Now a fully fledged choir member I’m going to sing the praises of webinars. Costing nothing more than your time, I’ve now done at least ten online web seminars. Every single one of them has provided motivation, inspiration and practical know-how to help me achieve my writing goals.

In this early stage of my life my way, my participation in webinars has been one of the most critical and valuable tools to help me achieve my goals.

The last time I opened my marketing/training/on-going education budget wallet, a cloud of moths flew out. By doing selected and free webinars I have definitely accelerated my writing, content, the importance of marketing planning and how-to education. Not forgetting too, the motivation gained from listening to people share their success stories. Plus, they’ve helped me sort through the clutter of what-to-do breaking down the process into bite size chunks.

Webinars are the one thing I can afford and can’t afford not to do. Sure, some come attached with a sales pitch, others don’t. At the end of the day this doesn’t bother me. It’s up to me as to whether I take up the offer or not.

Rewind back half a year or so I didn’t even know what a webinar was. At that time I was interested in learning more about the world of blogging. A friend recommended Darren Rowse from Problogger and his highly regarded resource –  Build a Better Blog in 31 Days. With my copy downloaded I got to work studying. His practical useful information helped me build an understanding on what it takes to build, maintain and work at having a blog. Along the way I joined his mailing list.

From there I was invited to join a number of webinars. Going beyond blogging his webinars showcased ordinary people turning their ideas and passions into successful online enterprises.

Fascinating and inspirational they all gave me a little more faith and confidence in my own vision.

If they could do it. I could do it too.

Webinars have encouraged and given me practical how-to-do-it tips on writing, e-publishing vs traditional publishing and marketing. Now having completed a few I noticed a thread of common touch points worth sharing. After trawling through my notes and, as a starting point I’ve whittled the pages down to:

Ten common themes from digital marketing/e-book webinars:

  1. Success doesn’t happen overnight.
  2. Build it and they will come. Find your community and influencers
  3. Be authentic. It’s much easier to write something you’re passionate about.
  4. The power of writing a good marketing plan.
  5. Judge content on quality not quality. Engage a great editor.
  6. Measure content by what’s promised in the title.
  7. Think big and go for it. Best Seller Mindset, not mediocre.
  8. Engage reader straight away. Connective writing = emotional connection.
  9. Don’t tell the reader what to think. Let them come to their own conclusions.
  10. Chapters can be great PR hooks. Think twitter 140 characters.

Four Webinar Legends who changed my way of thinking:

Darren Rowse
Brilliant, international, down-to-earth webinars featuring real people achieving extraordinary online success. He’s upfront. If there’s going to be a sales pitch he’ll let you know.

Daniel Hall
His how-to-publish a Kindle e-book webinar was the first to give me a practical step by step guide. After his webinar my mindset changed from maybe to, I’m going to do this. Daniel gives you plenty of warning about his sales pitch.

Steve Harrison
The marketing publicity PR guru of the Best Seller Blue Print fame associated with Chicken Soup for the Soul best selling author, Jack Canfield. His knowledge shared was invaluable. You can’t help but come away feeling like a winner! Leaving his webinar I’m more than convinced I’m on the successful writer with a plan expressway!  Sure there’s a sales pitch. The product is top notch.

Lewis Howes
His social media and digital marketing webinars are educational often featuring people who excel in their chosen area and command the big bucks when presenting at industry related conferences. I always come away from his webinars wearing a different thinking cap. His Facebook marketing webinar was genius. Definitely dynamic he always has a sales pitch.

My Life My Way take away for Do A Webinar “Listen, learn, do and share.”

Click here to view Minnie Moo. Only $US4.99 – available for most e-book formats. Thanks!   Minnie Moo The Extraordinary Adventures of an Ordinary Cat